Every business has its face. If you need personalized advertising, business, or souvenir printing, this can be done using digital printing. So, what is digital printing, and why it is so popular nowadays compared to the traditional methods of printing? Keep in mind, there are other methods of printing such as lithography, gravure, flexography, and letterpress.
Digital printing is well-known as the process of printing files directly from a media surface. Being the latest method of printing provides more choices and flexibility compared to others. The development of digital printing in the printing industry achieves technological advantages and the possibility of an integrated approach in a business organization.
Nowadays, people use digital printing to create invitations, stickers, business cards, and photos. It is also possible to implement urgent digital printing of business cards, various options for digital images, and complex printing products because digital printing is well known as the most convenient and effective method.
The principle of digital printing
The principle of digital printing – the image consists of pixels. With the digital printing method, you can make changes to the picture – expand or narrow, as well as make adjustments (lighten or darken). In this article, we are going to dwell on the advantages and disadvantages of digital printing compared to the traditional methods.
The most important advantage of digital printing is the ability to produce a single or short edition. In traditional technologies, such as offset, the lion’s share of the cost of the print falls on prepress, including the manufacture of printed forms. Therefore, the higher the circulation, the lower the cost of one copy. Digital printing does not have this stage, so it is cost-effective to produce small runs. It is the number that will be an indispensable option when you need to print advertising posters or posters of a small party before the planned event or a test version of the labels to see the reaction of potential customers.
Another advantage of digital printing is its timeliness. Nowadays, people are always in a hurry because they lack time. That is why it annoys to spend hours printing a few sheets of paper. Printing digital requires minimal setup and faster response.
A high-quality finish is also an argument for why choose digital printing. With digital printing, you will forget about harsh lines issues, color-matching problems, and so on. The print quality keeps throughout the whole printing process and guarantees you harp lines and vivid shades from the first to the very last use.
Digital printing costs effective than the traditional method because it requires less investment. The thing is, digital printing machines do not use printing plates. Instead, they print images directly from the electronic file. On the other hand, you save money because digital printing does not require setup fees.
Digital printing allows you to use more colors. White, blue, pink, or red, each hue and color are available any time you want it. With new technology, there are no obstacles for your creativity and an accurate color transfer from original to a copy.
Thus, online digital printing is indispensable today in various industries. It allows you to quickly and efficiently produce different types of products in small quantities and attract the attention of potential customers.